Business Standard

T-Series becomes the first YouTube channel to cross 100 mn subscribers

The music label crossed the mark on Wednesday, fortifying its place as the most subscribed YouTube channel globally

Bhushan Kumar, Chairman and Managing director, Super Cassettes Industries (T-Series)
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Bhushan Kumar, Chairman and Managing director, Super Cassettes Industries (T-Series)

Urvi Malvania Mumbai
Bhushan Kumar-led music label T-Series has become the first ever YouTube channel to cross the 100-million subscriber mark. In doing so, it has also pulled ahead of YouTuber PewDiePie’s channels, and consolidated its position as the most subscribed channel on the platform.

Till last month, Swedish YouTube celebrity Felix Arvid Ulf Kjellberg’s channel PewDiePie and T-Series were locked in a battle to become the most subscribed channel. The two have been playing musical chairs for the top spot. The Swedish YouTuber even released ‘diss tracks’ making fun of T-Series, and many believe that the act instigated Bollywood fans across the

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