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Taco Bell enters India

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Press Trust Of India New Delhi

US-based fast food brands operator Yum! Restaurants today launched its Mexican speciality chain Taco Bell in India with the first restaurant in Bangalore and said it had plans for contract farming to open up to 100 outlets by 2015.

Yum! Restaurants, which operates brands like Pizza Hut and KFC, said it was looking to tap the young consumer segment with Taco Bell’s Mexican offerings, as part of efforts to increase their footprint in the estimated $1-billion (Rs 4,547 crore) Indian fast food market.

“We are confident that Taco Bell will redefine the eating-out market in India, with its value proposition and variety of delicacies. We have already signed up a few more properties in Bangalore and our aim is to have 100 outlets in India by 2015,” Taco Bell India General Manager Ashok Bajpai told PTI.

 

He said the company would first target the markets in metros and then venture into Tier-II and -III cities and every restaurant would be around 3,000 sq ft.

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First Published: Mar 25 2010 | 12:38 AM IST

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