As part of its nationwide campaign, Tanshiq launched 'The Paheli Collection' here on Thursday. With the launch, Tanshiq has entered the Rajasthani Kundan and Meena Kari jewellery segment. |
The exquisitely-designed collection is based on Hindi movie Paheli, a story of eternal love set in Rajasthan. |
Tusheeta Kurien, senior designer, Tanshiq, said that the Tanshiq Design Studio had extensively researched the era and the Rajasthani way of life to craft this collection. |
Tanshiq had brought the contemporary to the traditional Rajasthani Kundan and Meena Kari jewellery craft involving emeralds and rubies through the use of semi-precious stones such as tourmalines, turquoise, jades and marquise, she said. |
The collection starts from Rs 80,000 and is available across major cities. |