Tanishq, a jewellwery brand of Tata group company Titan Industries, is targeting to double its turnover from Rs 389 crore in 2002-03 to Rs 800 crore in the next two years.
The jewellery arm is aiming at expanding its presence in 58 cities over the next two years. In the same period, it is planning to increase the number of its stores to 75.
Several new products will be launched in the near future as part of an aggressive marketing drive. In the current financial year, revenue from Tanishq sales is expected to touch close to Rs 450 crore.
Tanishq is also coming out with a new advertising campaign for the ensuing festival season.
Starting next week, the nationwide electronic campaign marks the entry of the brand on television after being promoted through the print medium alone in the past few years.
