Tariff wars and network battles: The Idea behind Vodafone merger

The merger of Vodafone and Idea Cellular will be watched keenly by management gurus the world over. It is not often that an Indian company and the subsidiary of a multinational corporation agree to come together. Both are large organisations with distinct cultures. It will be interesting to see how the merged entity will integrate the two cultures. It has a challenge on its hands — studies suggest a majority of mergers fail in this crucial aspect.

What they will also watch out for is control of the company. To begin with, the Aditya Birla group will own 26 per