Telcon's new backhoe loader, TATA 315E, was launched in Ahmedabad today. Telcon is a subsidiary company of TATA motors, which holds 60 per cent share, and Japan’s Hitachi Construction Machinery Comapny holding the balance 40 per cent. Kavin Infrastructure Solutions, Telcon dealer in the city hopes to garner a 20 per cent market share in the backhoe loader segment with this launch, said Mukesh Panchal, managing director, Kavin Infrastructure.