Tata-Arcelik joint venture lays ground for its first Gujarat plant

The manufacturing unit, being set up to make consumer durables, will be ready by next year

Tata group firm Voltas, which entered into a joint venture with Turkey's Arcelik AS a year ago to manufacture and market consumer durables, has now laid the foundation stone for its first plant in Sanand, Gujarat.

The plant, which will make refrigerators, washing machines, microwave ovens and dish washers, will be ready by next year, marking Voltas's foray back into home appliances.

The durables brand will be called Voltas Beko and will come at a time when the pecking order of domestic appliance makers has been disrupted by Chinese brands.

Consumer durables in India is largely dominated by multinational companies based in Korea,