Business Standard

Tata Digital-backed cult.fit rolls out vaccination drive for customers

200,000 offline fitness members will be eligible for free jabs in a drive launched in partnership with digital healthcare platform MFine

Cult.fit forays into hardware, acquires fitness equipment startup Tread
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Samreen Ahmad Bengaluru
In a first-of-its-kind effort, Tata Digital backed health and fitness platform cult.fit has rolled out a Covid-19 vaccination drive to inoculate their customers at cult centres across India. 

The platform’s 200,000 offline fitness members will be eligible for this free vaccination drive being launched in partnership with digital healthcare platform MFine. It will also be extended to new members who will join the platform in the coming months as well as those who are awaiting their second dose of vaccination.

“We are preparing to vaccinate about 500-600 people a day at each Cult centre. We think of our fitness members

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