The Tata group is expecting brand-led businesses to contribute 70-80 per cent share of group turnover five years from now. The brand vision will be supplemented by a Rs 250-300 crore brand building programme, which apart from advertising and promotional expenses, will also include organisational initiatives, R Gopalakrishnan, executive director of Tata Sons said.
Currently, the brand-led business which essentially includes services such as communication, hospitality, beverages and other branded products from the group portfolio, contributes around 40 per cent of the group turnover and the figure was at a shade under 10 per cent in 1991.
