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Tata Coffee To Move Up The Value Chain

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To transform itself into a FMCG firm from being a bulk-driven company

Tata Coffee, a subsidiary of Tata Tea Ltd, is planning to move up the value chain by transforming itself into a FMCG company from the present stage of being a bulk or commodity-driven firm.

The Asia

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First Published: Aug 12 2003 | 12:00 AM IST

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