Tata Consumer enters health supplements biz with 'GoFit' range for women

Tata GoFit is available in two pack sizes of 500 grams and one kg, with 18 grams of protein per serving of 25 grams in two flavours--rich chocolate and cafe mocha

Tata Consumer Products (TCP) has entered the health supplements segment with the launch of the ‘Tata GoFit’ range for women.

The firm's latest launch is in line with its focus on accelerating innovation, strengthening its wellness portfolio and expanding its total addressable market, TCP said in its press release.

“In India, protein consumption is largely from everyday food sources like pulses, nuts, dairy  which may not be sufficient, as protein is an important macronutrient and a key building block for the human body,” the company said. “Protein brands have, for a large part, focused on catering to certain segments of