Tata Consumer scales up transformation, adopts 'One Tata' approach

Eight O'Clock Coffee to be launched next week in India

Tata Consumer Products (TCPL) is stepping up its integration exercise across all key functions as it seeks to strengthen its position in fast-moving consumer goods (FMCG). 

At the same time, the food and beverage player will harness the power of digital, pushing more products via e-commerce and direct-to-consumer (D2C) initiatives in a bid to reach new consumers quickly. 

Addressing shareholders at TCPL’s 58th annual general meeting (AGM) on Friday, Tata Sons’ and TCPL’s Chairman N Chandrasekaran (Chandra) said Eight O’Clock Coffee, a popular brand in the US from the company, would be launched in India on the D2C platform. 

The company had also