Tata Consumer strengthens wellness portfolio with sharper focus on immunity

The 10,000-crore company has also reformulated its Tetley green tea bag range in India with added Vitamin C and has relaunched it as Tetley Green Tea Immune

With demand for immunity products at a high in the coronavirus outbreak, Tata Consumer Products is strengthening its beverages wellness portfolio with two product launches and several others in the pipeline.

“We are looking at a new cut in terms of wellness products with a sharper focus on immunity and natural ingredients. The wellness trend is here to stay and it is going to continue to grow in the long term,” said Sushant Dash, President, Packaged Beverages (India, Bangladesh and West Asia), Tata Consumer Products.

The salt-to-spices conglomerate has introduced a Tulsi green tea and Tata Tea Gold Care, which