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Tata Docomo today launched new unique broadband plans, where it gives away free tablets with annual subscriptions. This however is valid for their high-speed connections.
If a subscriber opts for Tata Docomo's 100 mbps annual plan, he will get a tablet worth Rs 40,000 free. A subscriber opting for other annual plan of Rs 1,099 or above, per month, will get a free tablet worth Rs 5,000. This offer will be applicable till 30th September 2013, the company said, in a press release.
These high-speed plans come with huge rentals. The 'Launcher' series plans of Tata Docomo comes with a monthly rental of Rs 6,666, which will offer a speed of 100 mbps. The annual cost of this plan for the subscriber will be as high as Rs 79,992. This will come with a Rs 40,000 worth tablet free.
The 20 mbps plan will charge Rs 4,444 as monthly rental. The company's 10 mbps plan has a rental of Rs 3,333 per month. Both these plans will get free tablets worth Rs 5,000.
“Internet services is fast becoming the basic necessity of the consumers and we also believe that high speed internet is an empowering tool in the hands of consumers. In a multi-device environment, our proposition of high speed broadband along with an attractive tablet is an exciting proposition for the consumer,” said Prateek Pashine, president of SME Business, Tata Docomo.
Wired broadband is now a significant focus area, Tata Docomo said. “ The target segment here is the rapidly growing high speed home broadband user,” the company claimed.
Tata Docomo had earlier revolutionised mobile call rates, as they launched their GSM services, with their one-paisa-per-second plan. All the operators had to follow suit and drop their call rates accordingly, in order to stop their customers from moving away. This had taken a huge hit on mobile industry margins, from which operators have started recovering six months back, as they started increasing rates.
