Tata Elxsi, part of the Tata Group and A Squared Entertainment have signed a Memorandum of Understanding (MoU) to form a joint venture (JV) company to create, develop, and distribute original brands, including animated entertainment and digital gaming for children.
The two companies aim to combine the best of the creative and marketing skills from Hollywood and the animation production experience and scale of visual computing labs of Tata Elxsi to create content for children. Andy Heyward, Co-president, A Squared said, "Combining A Squared's creative development, brand management and multimedia distribution expertise with Tata Elxsi's exceptional animation capabilities and technological innovation gives us a tremendous advantage in today's competitive children's marketplace."
Madhukar Dev, ceo and managing director, Tata Elxsi said, "Tata Elxsi's Visual Computing Lab has been associated with award winning animation and VFX projects for motion pictures, television programs and TV commercials."
Tata Elxsi also brings game development experience across multiple platforms.
