The homegrown Tata brand has been ranked as the first Indian brand to be in the top 50 club of global brands as per the latest Brand Finance's Global 500 report.
The group's brand value at present is pegged at $15.8 billion as compared to $11.21-billion in 2010, a press release issued here said today.
As per the Brand Finance's Global 500 2007 report, the brand value of Tata was $7.38 billion, indicating there has been an 100% appreciation for its brand value.
There has been a steady progress in Tata brand value to reach the 50th position among other global brands. In 2007, Tata brand was ranked 103 and now in 2011 it is ranked among the top 50, the release said.
The key companies and brands that have been considered by Brand Finance to add the brand value to the group are Tata Motors group (JLR brand value, Tata Motors India and JVs and subsidiaries), Tata Steel group (Tata Steel and Tata Steel Europe) and Tata Consultancy Services.
Tata Sons' Director R Gopalakrishnan, said: "Tata managers have been focussed on doing the right things for the business and stakeholders. The brand perception is the outcome of their efforts and is not a planned perception change, to that extent it's a source of satisfaction for the employees."
The Tata group comprises over 90 operating companies in seven business sectors-communications and information technology, engineering, materials, services, energy, consumer products and chemicals.
The group has operations in more than 80 countries across six continents, and its companies export products and services to 85 countries.
The total revenue of Tata companies stood at $67.4 billion in 2009-10, with 57% of this coming from business outside India. Tata companies employ around 3,95,000 people world-wide.
There are 28 publicly-listed Tata enterprises and they have a combined market capitalisation of about $97.13 billion (as on March 17, 2011), and a shareholder base of 3.5-million.
The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Indian Hotels and Tata Communications.
