Tata Liebert, the joint venture between the Tata Group and Liebert Corporation, USA, has set its sights on increasing its export thrust in the coming year. The company will become the Asia-Pacific hub for Liebert Corp.
The company manufacturers UPS Systems and accessories from 1kVA onwards up to multi-module 40 kVA systems. Some of these products are based on technology sourced from Liebert, and adapted for the harsh India mains power quality conditions.
Anand Ekbote, president of Tata Liebert, said, "Liebert has fully supported our developments in the joint venture and is now sourcing these products for its requirements in the Asia-Pacific region."
"While Leibert offices in these countries (South East Asia, China, Australia, Middle-East) will be marketing and supporting the products locally, Tata Liebert is required to provide support in the areas of technical and application engineering, training (both services and sales), warranty and spares," he added.
"It is our company's objective to achieve export sales adding up to at least 10 per cent of its turnover in the next three years," said Ekbote.
Apart from product sales, the venture is providing Liebert US with significant support in the area of software used for UPS Communications and Control. This activity requires knowledge of power electronics, microprocessors & digital signal processors (DSP's) and software.
Considering the fact that the company is able to provide all these skills, Liebert has planned to set up a software centre during the current fiscal year, to support Liebert US software requirements.
Apart from the UPS systems, Tata Liebert also develops the NetCom card (for web-based monitoring), superSwitch 9point-of-use Static switch for enhanced System availability ) and the Load bus Synchronisation card (required for Dual Bus based availability).
Tata Liebert, on the sales front, has over the years grown at an compounded annual growth rate (CAGR) of 36.2 per cent and on the gross profit front it has been growing at a CAGR of 50.4 per cent.
