Tata Motors has emerged as the most reputed company in India followed by Aditya Birla Nuvo and Bharti Airtel in a survey by Nielsen, a global information and measurement firm. The survey that tracked the reputation of 32 companies in India based on what they offered in terms of service levels, product quality, financial performance and talent pool, also featured Reliance Industries and Tata Steel among the top five. Nielsen's Corporate Image Monitor has given highest rating to Tata Motors for its "innovative techniques, providing reliable products and striving for excellence."