The Tata Nano is soon to be launched in an electric avatar sporting a new label Neo. Some see this is as the first move towards phasing out the brand Nano, which has failed to excite the Indian car buyer nearly a decade after its launch.
As for the new avatar of the Nano, Tata Motors, its originator, has little role to play in it. Tata Motors will supply the body shells of the Nano and Coimbatore-based Jayem Automotives will add the powertrain and electric motor for the Neo. Sources said the first 400 Neos were being made for a leading