Tata Motors bucks chip crisis, cements its No. 1 position in SUV market

It had first grabbed the pole position in the SUV segment in October 2021 after the launch of the Punch, a sub-compact SUV offering

The semiconductor shortage has chipped at the sales of most passenger vehicle (PV) makers, but Tata Motors has bucked the trend. The Tata group flagship has sold more sport utility vehicles (SUVs) in the domestic PV market in the past four months than any other automotive manufacturer, cementing its no.1 spot. It first grabbed pole position in the SUV segment in October 2021 after the launch of the Punch - a sub-compact SUV offering.

Zipping past Hyundai Motor India, which was the largest until a few months back, Tata Motors’ SUV sales jumped to 96,833 units from October 2021 to January