Tata Motors, Jayem Automotive launch Tata Tiago JTP and Tigor JTP

Tata Motors and its Coimbatore-based partner Jayem Automotive on Friday launched Tata Tiago JTP and Tigor JTP in Coimbatore, the Manchester of Tamil Nadu. The products, a sedan and hatchback, are the sportier versions and have been developed for Tata Motors by Jayem Automotive under the joint venture JT Special Vehicles Pvt Ltd (JTSV), which targets young aspirational buyers.

While the Tiago JTP is priced at Rs 6,39,000, Tigor JTP is priced at Rs 7,49,000.

The President of Tata Motors' Passenger Vehicle Business Unit, Mayank Pareek said that the JTP products would have a halo effect on the Tiago and