Tata Motors today introduced a special edition of its compact sedan Zest priced up to Rs 6.94 lakh (ex-showroom Delhi) to mark the first anniversary of the launch of the model.
This special edition will be available for sale starting end of September in select showrooms till October 2015, the company said in a statement.
It will be available in both petrol and diesel options. While the petrol variant is priced Rs 5.89 lakh, the diesel one is tagged at Rs 6.94 lakh (ex-showroom Delhi).
"Zest has changed the face of Tata Motors and has successfully exemplified the company's focus on best-in-class product and service experiences. With the special edition, we celebrate its first anniversary with our customers and hope to see the brand evolve as a winner in its class in the years to come," Tata Motors President (Passenger Vehicle Business Unit) Mayank Pareek said.
The special edition Zest comes with an 'anniversary pack' as an accessory kit with features such as rear windshield power curtain with remote, bottle holder on floor console and scuff plates with illumination for the front, among others.
Launched in August 2014, Zest has been an integral part of Tata Motors' passenger vehicle portfolio and started the journey of transformation for the Company's product, sales and service experience, the company said.