Tata Motors revamps strategy to regain market share

Plans two modular platforms and sub-brand TAMO for incubation

Home-grown automaker Tata Motors is revamping its product strategy for the passenger car segment to safeguard itself from competition coming from technology giants such as Google and Uber.

The company plans to launch two modular platforms and gradually phase out six existing platforms. While many of the products from the current platforms will be also phased out, some of will be transferred to the new modular platforms to be launched in 2018. This has put a question mark on the future of Nano, the much talked-about small car that failed to generate volume.

“The decision has not been taken yet,”