Tata Motors zips past Honda, seals 4th spot in domestic market

The company has resorted to an aggressive pricing strategy for all its new products as well

Tata Motors has reached halfway in its ambitious target of becoming the third-biggest car player in the domestic market. It has risen one notch in the pecking order to occupy fourth position by overtaking Japanese carmaker Honda during the last five-month period.

Helped by three products launched in 2017 — the Hexa, Tigor, and Nexon SUV (sport utility vehicle) — and the Tiago (launched last year), the company has overtaken Honda in domestic volumes sold during July-November. Tata Motors sold 80,191 units during the last five months, against Honda’s 78,760 vehicles. Honda is still ahead if one goes by the April-November