Tata Sky is expanding scope and digital footprint to stay relevant

Tata Sky has identified three distinct consumer categories it wants to cater to: rural,urban and the digitally savvy viewer across geographies

In the midst of the overhaul in the entertainment landscape wrought by the rapid pace of Internet penetration in the country, Tata Sky is repositioning itself. While distribution of TV channels will continue to drive its core business, the direct to home (DTH) player says it also wants to offer viewers access to digital content and be seen as an ‘integrated content distribution platform across DTH and OTT’. On its radar are young viewers/consumers of entertainment in urban and rural households who are increasingly seeking their daily entertainment fix online and via their phone screens.   

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