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Direct-to-home (DTH) service provider Tata Sky has announced the launch of a new video-based music service, Actve Karaoke in partnership with Hungama.com.
The service is available for Rs 1990 which includes a mike and annual subscription. The service will be available from 20th February 2014 and is currently available to subscribers with the Tata Sky+ HD box. On-going annual subscription will cost Rs 600/- and one album will be available free. Albums available on the service include popular songs of Salman Khan, romantic hits, party hits and a range of collections featuring Sonu Nigam, Shreya Ghoshal among others.
Tata Sky’s Karaoke service showcases music videos along with lyrics and has a feature called the ‘Sur Meter’ that rates an individual’s singing performance and provides for interesting competition opportunities. The song library will be refreshed on a monthly basis.
Vikram Mehra, chief commercial officer, Tata Sky said, “The love for singing and dancing is epitomized by Bollywood movies. Be it wedding celebrations, a picnic or a night out with friends, singing our favourite Hindi songs in loud chorus adds tremendously to the fun factor of any evening. Capitalizing on this sentiment, Karaoke enables our subscribers to share a few laughs and great moments with family & friends without the need for an occasion. Simply, tune into the service any time of the day for non-stop entertainment.”
Neeraj Roy, managing director, CEO of Hungama.com also emphasized, "Hungama's relationship with Tata Sky has been deep rooted with the vision of providing entertainment to their consumers. Music is a derivative of films that generates mass appeal and now we are presenting a new innovation to the consumer giving them the ability to watch and sing music with Actve Karaoke. A first in the industry this should prove to be a game changer of how the masses will enjoy music."
