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Tata Steel eyes retail in Myanmar and Bangladesh

Tata Steel terms consumer products as B2C and has marketed these steel products similar to FMCG

Tata Steel eyes retail in Myanmar and Bangladesh
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The acquisition and development is subject to certain conditions precedent, detailed technical assessments and financial closure

Press Trust of India Kolkata
Boosted with success of its solution business in the retail segment in the domestic market, steel major Tata Steel is now exploring possibility of entering overseas markets like Bangladesh and Myanmar with retail branded steel solution products.

“We have a great success in developing brands and distribution network in B2C markets in India. Bangladesh and Myanmar are the two B2C markets which have similar profile as India. We are seeing the opportunity there in the B2C markets to build the brand and distribution network,” said Tata Steel MD (India and South East Asia) T V Narendran.

Tata Steel terms consumer products as

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