Tata Steel today launched a campaign 'Values Stronger than Steel, aimed at reaching out to the citizens to reinforce company's image as cutting edge, global major dedicated to social, economic sustainability, green-technology and community empowerment.
The first phase of the corporate campaign will roll out print, radio, TVCs, digital commercials and outdoors beginning July 21.
"The core of the campaign is to showcase the organisation's involvement and commitment beyond steel making, while embodying it’s overarching 'value system, it said in a statement.
The campaign presents firm's own achievers like R&D Chief- Mark Denys, head of Tata Steel Adventure Foundation - Bachendri Pal, the young talent in Archery talent Deepika Kumari, etc.
Speaking about the campaign, Managing Director, Tata Steel HM Nerurkar said: "Tata Steel has always believed in values laid down by our founding fathers and has to its credit an unmatched track record in achieving industrial and community sustainability... As we grow, we touch more and more lives of the communities we serve - shareholders, employees, partners, vendors, customers."
The first phase of the campaign will roll out print, radio, TVCs, digital commercials and outdoors.
