TataNeu: Tata group super app loyalty play awaits April 7 launch

TataNeu will offer multi-category loyalty programme

TataNeu, the super app from the Tata group, is to be launched on April 7, said sources in the know, although it will be invitation-only to begin with.

“A few weeks back, the super app was opened to non-Tata employees for the first time. Every Tata employee was allowed to invite five people they know to access the app and the response has been phenomenal,” said one source in the know.

The biggest novelty for consumers is that they will enjoy, for the first time, a multi-category loyalty programme that will work across the categories that TataNeu has on its platform.

The rewards,