Tatas to launch durables chain Infiniti Retail

The Tata Group today announced its technical alliance with Australian retail major Woolworths to start a specialised retail chain for consumer durables.

The new venture, Infiniti Retail Limited, will be a 100% subsidiary of Tata Sons, and will offer more than 6,000 products across eight categories.

"This will be a specialised retail chain for consumer electronics and durables with the brand name Croma," R Krishna Kumar, director of Tata Sons, said.