Trying to position beer as a home consumption drink: United Breweries MD

In a Q&A, Rishi Pardal says he is happy some states hace rolled back liquor tax, and thar hus firm is positioning beer as a home drink even as it waits for bars to reopen

Rishi Pardal took over as managing director of United Breweries right in the middle of the Covid-19 pandemic. Sales for the beer maker slumped 74 per cent owing to the various lockdowns. In an interview with Bibhu Ranjan Mishra, the former Hindustan Unilever and Marico executive said that even though things for the beer industry have improved, returning to normalcy will take longer than anticipated. Edited excerpts:
 

You had a challenging first quarter with the company posting losses and sales plunging 74 per cent. Where does the company see itself hereon?
 

During the first quarter, we were impacted by physical