TBWA Group has bagged the creative duties of Angel Broking, a stock broking and wealth management house. The account size, pegged at Rs 200 million, was won in a multi-agency pitch which saw JWT, Lowe, Rediffusion DYR, Ambience Publicis, RJSwamy BBDO and Leo Burnett also competing for the account, a company release said.
The agency will partner with Angel in its image management plan in line with its work on wealth management.The company plans to introduce customized range of innovative financial products soon and TBWA’s creative input will assist the company in reaching a larger and wider audience.
TBWA India (West) COO Madan Mohan said, “Communications is an integral part of Angel’s business strategy, and TBWA will provide brand and image management consultancy to the Group companies. The brief is simple – to position the Angel brand as a complete wealth management house; a one-stop shop for all of individuals’ financial needs.”
