TCS rebrands as 'Building on Belief' for target of next decade of growth

TCS has been ranked by Brand Finance among the top 3 IT services brands in the world.

India’s largest IT services firm, Tata Consultancy Services (TCS), today unveiled a new brand statement, ‘Building on Belief’, to articulate its mission and relationship with customers as it embarks on its next decade of transformation-led growth. For over a decade the company’s brand statement was ‘Experience Certainty’.

The brand statement has been created after an extensive research of over one year. It also undertook extensive survey on brand outlook across customers and associates. Over 100 customers and 200 employees including millennials were part of the study.

TCS rebranding

--Rebranding exercise went on for over a year

--Over 100 customers participated