Tech Mahindra, the IT arm of the Mahindra & Mahindra Group, is looking to expand its reach in the West Asia and Africa (MEA) region by tapping into newer markets and industry verticals, as well as forge new strategic partnerships with key businesses, to drive revenues.
Toward this objective, the systems integrator and business transformation consulting organisation has said it will reinforce its leadership and focus across operations in the region.
In line with this move, Tech Mahindra recently appointed Girish Bhat as the new Vice-President of Sales and Operations for West Asia and African (MEA) region. He is expected to drive business and synergies for the company.
Tech Mahindra was focused on markets like the UAE, Qatar and Saudi Arabia in the last quarter of 2011. The growing preference for applications outsourcing, system integration and managed services in the region are now being seen as significant drivers for Tech Mahindra's increased revenues in Q2FY11-12.
In addition, the increasing popularity of business process outsourcing (BPO) and security solutions has made these areas new focal points for growth across the MEA region.
Tech Mahindra announced that it will be rolling out a wider range of services for the MEA region's telco providers, adding new offerings like value-added services (VAS), business process outsourcing (BPO), e-security, infrastructure management and network services.
"As the whole MEA region moves toward recovering from the impact left by the recent economic downturn, local telco providers have demonstrated a key shift in their IT spending practices, revealing a concentration on acquiring turnkey outsourcing of applications across the business support services (BSS)/operations support services (OSS) segments," said Bhat.
"I am very eager to start working closely with our business development team and strategic partners to set the pace for business and increase shareholder confidence in the region," he added.
Bhat has more than 22 years of industry experience that spans diverse geographies. Prior to his new position, he served as the Head of the Africa region at Tech Mahindra, where his leadership skills and strong business acumen were instrumental in strengthening the company's business in the continent.
