Technology flavours the click and bait game at Zomato and Swiggy

From delivery-only restaurants to mapping every minute of the delivery process, brands lean in on tech and not just discounts, to woo users

Among the many changes in customer behaviour brought upon by internet-led businesses, few have been as radical and rapid as in the country’s collective food habits. Food delivery apps have transformed the way many households cook and eat, offering convenience, variety and affordability to drive a change in behaviour. And now, the two brands that have marked the territory out between themselves, Zomato and Swiggy, are building a box of tools to deepen the engagement and keep customers hooked and loyal to their fare. 

The $4-billion online food delivery space in the country is a two-horse race today with Zomato and