The government of Telangana has cracked the whip on food and beverage prices at cinema multiplexes.
All cinema theatres in the state have been directed by the legal metrology department to sell packaged eatables (including water) at no more than the printed maximum retail price (MRP) and warned of penal action in case of violations.
On receiving citizen complaints, the department's controller, Akun Sabharwal, held a meeting with owners and representatives of multiplexes and cinema theatres on Wednesday. And, issued the direction. Unpacked items like popcorn and ice-cream are not to be sold in small, medium, big and jumbo forms.