Reliance Jio, which disrupted the telecom market ever since its commercial launch in 2016, has decided to follow rivals Bharti Airtel and Vodafone Idea in raising mobile phone tariffs. Having kicked off a no holds barred tariff war three years ago, the Mukesh Ambani-owned firm is now stepping back.
According to sources in the know, the tariff hike decision by the telcos is in response to the government wanting the industry to stop the long-drawn price war and set their house in order. In the absence of a tariff hike, Telecom Regulatory Authority of India (Trai) may have been forced