Norway-based world’s sixth largest mobile operator Telenor Group has decided to expand its base in India through its first ever corporate branding campaign.
Scheduled to be launched officially on March 25th simultaneously across Bangladesh, India, Malaysia, Pakistan and Thailand, the campaign will run through advertising in TV channels, print and digital media for three months.
Telenor Group entered Asia 14 years ago and has added 75 million subscribers so far, positioning it as the second largest multi-market operator in the region.
"As a global telecommunications company, built around people also means that we need to understand local business, local needs and to be part of the societies we are in," said Hilde Tonne, Head of Communication, Telenor.
