Sachin Tendulkar-backed fashion start-up raises Rs 300 mn in debt funding

Sachin Tendulkar-backed fashion start-up Universal Sportsbiz has raised Rs 300 million in debt funding from Alteria Capital, one of India’s leading venture debt companies.

Launched in 2012, Universal Sportsbiz initially focused on sports memorabilia before expanding to celebrity brands. The company owns brands such as Collectabillia, Imara, Ms Taken and Wrogn, and collaborates with sports star and movie actors including Virat Kohli, Jacqueline Fernandez and Kriti Sanon to promote those.

“High growth companies need access to multivariate sources of capital and it is great for Indian start-ups to have more access to venture debt,” said Anjana Reddy, founder