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Tesla shifts to online sales model to cut costs; move to rile US carmakers

Some Tesla stores will be closed, resulting in staff cuts, CEO Elon Musk said, without detailing how many

A SpaceX founder and CEO Elon Musk
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A SpaceX founder and CEO Elon Musk

Tim Higgins & Adrienne Roberts | WSJ
Tesla said it would begin shutting stores and move to selling vehicles only over the internet, an extraordinary step aimed at cutting costs so the company can offer its Model 3 compact at a long-awaited starting price of $35,000.

Lowering the price to $35,000 — a key part of the Silicon Valley company’s effort to become a mainstream auto maker — is a goal Tesla has discussed for years and repeatedly delayed, but the shift in its sales strategy was a surprise.

The move to online-only sales is likely to further rile US car dealers that have spent about a decade fighting