Thapar Group unveils new identity - Avantha

The Thapar Group - the promoters of Ballarpur Industries (BILT) - today unveiled its new group corporate identity - Avantha, which combines French and Sanskrit terms to express growth and stability.

The $3 billion group, which has business interests in power generation, distribution, power transmission, chemicals, equipment and services and food processing, is aiming at a turnover of $10 billion by 2013.

"Consolidation involves coming together as a group, leveraging on individual and collective strengths, and working together for higher ambitions and market aggressiveness," said Gautam Thapar, chairman, Avantha, in an official release issued today.

Inspired by the lever, the three-pronged wheel of the Avantha logo signifies continuous forward movement. "As the new and emergent global transnational, Avantha is based on commitment to world-class systems and processes and a 360-degree reputation as a global employer brand," added Thapar.

The new logo and brand was conceptualised by DMA Branding.