The nuts and bolts of Paytm's latest bet to boost merchant retention

Here are the nuts and bolts of Paytm's latest bet to boost merchant retention and revenues

It’s been around a month that digital payments and financial services platform Paytm formally launched its all-in-one payment device for merchants, a subscriber group it has for a while identified as the main driver to its journey towards profitability. Founder Vijay Shekhar Sharma sees this as a strategy wherein his firm offers convenience and flexibility in payment management in exchange of merchant retention and hopes to bring this captive subset under the ambit of Paytm Payments Bank. The representatives engaged in the distribution of the devices are trying to get the adopters to open current accounts in Paytm Payments Bank