Until recently, Udaan had literally been on a flight. The business-to-business (B2B) e-commerce start-up may have continued with similar or even a faster pace of growth, had the Covid-19 pandemic not hit the globe. The pandemic forced India to impose a nationwide lockdown from March third week.
The lockdown that crippled the entire logistics, delivery and supply chain network to near zero, was enough to deal a body blow to India’s fastest growing unicorn whose very business model saw a severe disruption, like several other firms and sectors.
Although attempts to speak to the company’s officials could not yield any