Business Standard

Monday, December 23, 2024 | 03:46 AM ISTEN Hindi

Notification Icon
userprofile IconSearch

The start-up that gives other new businesses legal and creative identities

Winnerbrands has deftly avoided copyright and IPR issues to deliver over 250 future-proof brand names that resonate with the consumer -- all within a short span of 12 months

branding
Premium

Representative Image

Karan Choudhury Bengaluru
What’s in a name? Ask the founder of a budding start-up and the answer would be everything. It is the company name, brand and image that makes or breaks it. A host of small start-ups, small and medium business (SMB) players have burnt their hands over copyright issues because they did not check if the name they coined of their firm was taken or not. 

Even massive FMCG and consumer durable giants have faced similar issues. Many small enterprises that have been caught in the naming mess finally had to either wrap up the business or sell themselves to the

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in