There is a silent kirana revolution happening in India: Marico MD & CEO

In an interview with Viveat Susan Pinto, Saugata Gupta responds to questions regarding competitive intensity in honey, overall consumer confidence and the way ahead for the market

Consumer goods major Marico has navigated the pandemic successfully over the last 15 months, tapping into emerging trends and launching products fast. In an interview with Viveat Susan Pinto, company managing director (MD) and chief executive officer (CEO) Saugata Gupta responds to questions regarding competitive intensity in honey, overall consumer confidence and the way ahead for the market. Edited excerpts:
 

Dabur has taken Marico to court over the packaging of Saffola Honey. Were you prepared for this kind of action when you entered the category?
 

Our job is to win the hearts of consumers and we will continue to do