 "This start-up creates virtual reality content without writing code")
It’s impossible to ignore the hype surrounding virtual reality (VR). From Facebook buying Oculus Rift for a colossal $2 billion, Google-backed Magic Leap rumoured to be raising up to $1 billion, as well as theme parks embracing VR, it’s clear the technology has, to put it mildly, a vibrant future. VR’s less-illustrious predecessor, Augmented Reality, may not have taken off the way some analysts predicted, but VR is sleeker, smoother, and sexier. After all, what’s not to love about tech that embraces both the physical and digital worlds?
Of course, as VR devices gain mass-market acceptance, there’s going to be demand for content. The possibilities are endless – this is a brand new arena for developers and publishers, unlike anything we’ve seen before. The best part is that there’s currently no single operating system or marketplace which has a monopoly over the tech.
“For mobile apps, generally, you need to get a developer, and build separate apps for iOS and Android, and then wait for approval,” says Alon Melchner, founder and president of WakingApp. “It takes a lot of time and you have to be experienced. What we’ve successfully done is that you can create unlimited types of content, such as games, without learning how to code.”
