Business Standard

Thums Up, Maaza to go global as Coca Cola bets on 'Indian' flavours

Coca Cola is also being very 'open-minded' about two other India-created flavours, Maaza Aam Panna and Fanta Apple Delite

Thums Up
Premium

BS Web Team New Delhi
Coca Cola may soon take two of its India-made brands, Thums Up and Maaza, to the global markets, a report by the Economic Times (ET) said, quoting the company's president for international development, Henrique Braun. Thums Up recently crossed $1 billion in sales in India, and Maaza is expected to achieve the milestone by 2024. 
 

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in