Tiger Woods, Roger Federer to endorse Gillette

Gillette has signed on sports personalities Tiger Woods, Roger Federer and Thierry Henry as brand ambassabors for its new Gillette Champions program.

The program will be rolled out in over 150 markets in the first year making it the largest sports marketing initiative for the brand.

The brand ambassadors will be integrated into Gillette's brand initiatives including global print and broadcast advertising, consumer promotions, point of sale materials, online and public relations.