Times Internet (TIL), the digital arm of the Times of India Group, has entered into a strategic partnership with US' business news site Business Insider, to launch Business Insider India.
The partnership will deliver a portfolio of global and localised content for the Indian audience.
Satyan Gajwani, CEO, Times Internet said, “Business Insider is one of the most successful digital-first news organisations in the world, with a combination of original reporting, aggregation, and dynamic social engagement tools. Their bold and direct editorial perspective grips readers, and already today attracts a strong loyal following within India. We can't wait to expose them to a larger audience and increase their relevance and prominence in India."
Times Internet will be Business Insider's exclusive partner in India for content development, events, monetisation, and syndication.
The alliance will help TIL give Indian users an access to international news covering a wide range of subjects ranging from business trends and strategy, career skills, digital trends, industry reports, white papers, advertising and much more. TIL intends to use The Times Group’s multimedia resources to help develop and evangelise the brand locally.
Henry Blodget ,Founder & Editor-in-Chief of Business Insider said, “We have many loyal readers in India, so making it the site of the latest international version of Business Insider makes a lot of sense for us. We’re thrilled to be partnering with Times Internet and look forward to working with them to engage readers in India with a Business Insider that’s more tailored to them”.
Times Internet had recently launched Times Local Partners (TLP) to partner with global digital companies to launch, build, and grow in India. Two months ago, TLP announced a partnership with Gawker Media to bring Gizmodo and Lifehacker to India.
TLP intends to launch local versions of those sites in April 2013, with a similar hybrid model of local and global content, curated and tailored for the Indian market.
