TimesofMoney is now Times Financial Services

Financial services provider TimesofMoney has unveiled its new corporate identity and will now be known as Times Financial Services (TFS).

The company provides a host of services like money transfer, NRI services and personal finance services to both domestic and global consumers.

"Given our journey beyond remittances into personal finance, we thought it appropriate to have a name that will best reflect our business. 'Times' describes who we are and 'Financial Services' describes what we do," a company spokesperson said in a statement issued here today.

The re-branding includes a change in the logo and the new corporate colour green symbolises powerful energies of growth and desire to succeed, the statement said, adding "moreover, in the financial world, green is commonly associated with the colour of money."